About ICON TRAINING & COACHING
ICON is a holistic solutions firm and a leading advisor on business. Headquartered in Dubai, we have charted two decades of dramatic growth in the UAE and other GCC countries.
Our strong roots in the Arab world are closely intertwined with our North American operation with offices in Toronto, New York, and Texas. Together, we represent an unrivaled network of national and international resources to help our clients improve, grow and transform their businesses.
With providing the best business executive education in mind, we have partnered with the leading Global Training Provider 360Solutions and have helped hundreds of organizations during our 20 years in business.
We have consistently been ranked amongst the top three executive development providers in the world. In 2019, we were named as Company of the Year for the Leadership Development.

Services

Strategic Leadership
The program tackles the latest global trends of thought leadership and reinforces the concept of disruptive leadership focusing on evaluating and understanding leaders of tomorrow and encouraging strategic thinking.
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Executive Leadership
The program strengthens the leaders of today with future outlook and the latest tools to chart the way as catalysts for change, innovation and disruptive thinking.
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Future Leadership
The program locks in a unique level of leadership skills and practices with practical tools needed to perform now and getting them ready for more challenging positions.
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Women in Leadership
The program equips women with powerful tools on how to navigate the business landscape and excel in leadership roles.
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Executive Off-Site Facilitation
We help you achieve your goals towards more efficient teamwork and successful organizational development by facilitating your off-site sessions conducted by our C-level executives.
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Executive Coaching
A powerful one-on-one program to empower individuals to clarify their vision, overcome challenges, change self-defeating beliefs, inspire leadership and establish confidence in making changes to achieve successful business results.
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Corporate MBA Track
Our corporate MBA track programs are unique and the only accredited leadership programs towards an MBA.
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Innovation
The program guides participants on overcoming barriers for innovation giving them structured methods to generate innovative solutions and tools for solving any problem.
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AI
The program translates the complex world of AI into pragmatic applications that can be used in business and beyond.
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Future Foresight
The program equips participants with tools to analyze data patterns to enable them to create new products and services that are in line with forecasted future trends.
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National Leadership
The program provides participants with the latest thinking on future trends and equips them to drive their businesses into the future.
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The Art of War
The program arms participants with perspectives on power and tactics on how to deal with challenges and become strategically agile.
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Managing Change
Through a systematic approach to dealing with the transition or transformation of an organization’s goals, processes or technologies.
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Leading Change
Countless leaders and organizations try to transform or execute their strategies. A key to success is how to lead the transformation.
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SPIN Strategy
SPIN works from the principle that relationship selling is customer-centric. It requires you to adapt your selling process to your customer, and it delivers personal solutions.
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Partnership Selling
Partnership Selling springs from the principle that relationship selling is customer-centric. It requires you to adapt your selling process to your customer, and it delivers personal solutions.
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High Performance Leadership
Leadership is a significant part of the answer to whatever challenges your organizations may face. This program equips you with practical tools on how to become an outstanding leader.
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High Performance Strategy
This program presents hands on tools and methodologies that help any business or organization meet the challenges and opportunities presented by its environment.
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Developing High Performance Teams
High-performance teams are more than a group of people working together to accomplish a common task.
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Mastering Influence
Mastering Influence is about learning timeless strategies for increasing your sales, your quality of your life, and discover new distinctions, and implement innovative ways to create more possibilities.
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Mastering Communication
Building rapport with others is the cornerstone of getting people on your side. But there’s more to establishing rapport than just mirroring. The rewards of effective, consistent communication patterns are countless including getting people to say Yes.
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Relationship Mastery
Break through the patterns of self-sabotage and fear that hold your relationships back and discover how to create momentum to make the difficult things become effortless.
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Becoming The CEO of Your Own Life
Looking to create a major change in your life? This program will challenge you to seek more from your life. You’ll learn how to grow professionally and personally, and define fulfillment with one word: progress.
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Digitization
Digitization has been a core issue at companies around the globe for more than two decades. The new digital technologies and media, along with changing consumer demand, are driving comprehensive changes in the way businesses operate.
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Shift Strategy
Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.
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Dynamic Thinking
We live in the era with information explosion and knowledge abundance, the static mind which only stores the limited, or single domain knowledge and applying the linear thinking to reasoning.
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Competitive Strategy
Competitive strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.
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Scenario Planning
A powerful foresight technique that any organization can use to better understand how the terrain in which it operates might change in a few short years.
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Service Excellence
Service Excellence has become one of the essential competitive advantages of companies.
Show MoreManagement Team
Salma Sakhnini
Group CEO
Dr. Osama Al-Ali
Managing Director – Exec. Education
Dr. S. Shuja Ali
Managing Director – Advisory and M&A
Dr. Roger Allan
Director of Curriculum Design
Chip Wilson
Founder and CEO 360Solutions
Advisory Board
Dr. Farouk El-Baz
Chairman
Rima Christine Zaitoon
Board Member
Husam Hourani
Board Member
Mohammed Al-Shroogi
Board Member
Farid Mohammed Ahmed
Board Member
Mohamed S. Binbrek
Board Member
Awards
Clients
























TESTIMONIALS
Victor Dominquez
Wallace Long
Robert Floyd
Danny Fletcher
Jeff Stewart
Richard Forrest
Bryan Arzani
Robert Floyd
Mona Brown
office location
Marasi Drive - Business Bay
Dubai, UAE