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We partner with clients in all sectors to identify their highest-value opportunities; address their most critical challenges and transform their businesses.

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+97144566122
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Office #909 - Lake Central Tower
Marasi Drive - Business Bay
Dubai, UAE
  • Home
  • About Us
    • About Icon Training & Coaching
    • Management Team
    • Advisory Board
    • Strategic Partnerships
    • Our Clients
    • Awards
  • Program Tracks
    • Visionary Leadership Series
    • Strategic Agility Series
    • Future Ready Series
    • Business Agility Series
    • Women in Leadership
    • National Development Series
    • High Performance Series
    • Mastery Series
    • Mastering Influence Series
    • Corporate MBA Track
    • Executive Off-Site Facilitation
    • Executive Coaching
  • White Papers
  • Contact
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Our Programs

Shift Strategy

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“The cost and risk of developing an innovative idea are borne by the initiator, not the follower.” - W. Chan Kim, Blue Ocean Strategy

Shift strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant

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  • Visionary Leadership Series
    • Strategic Leadership
    • Executive Leadership
    • Women in Leadership
    • National Leadership
    • Future Leadership
  • Strategic Agility Series
    • Shift Strategy
    • Scenario Planning
    • Innovation
    • Art of War
    • Competitive Strategy
    • Dynamic Thinking
  • Future Ready Series
    • Future Foresight
    • AI
    • Digitization
    • Art of War
    • Innovation
    • Shift Strategy
  • Business Agility Series
    • Performance Management
    • Managing Change
    • Leading Change
    • SPIN Strategy
    • Partnership Selling
    • Service Excellence
  • Women in Leadership
  • National Development Series
    • National Leadership
    • Executive Leadership
    • Women in Leadership
    • Future Leadership
  • High Performance Series
    • High Performance Leadership
    • High Performance Organizations
    • High Performance Strategy
  • Mastery Series
    • Becoming The CEO of Your Own Life
    • Relationship Mastery
    • Self Mastery
    • Mastering Communication
    • Mastering Influence
  • Mastering Influence Series
    • Mastering Influence
    • Mastering Communication
    • Managing Change
    • Leading Change
  • Executive Off-Site Facilitation
  • Executive Coaching
  • Corporate MBA Track
about us
We partner with clients in all sectors to identify their highest-value opportunities; address their most critical challenges and transform their businesses.
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