Headquartered in Dubai, we have charted two decades of dramatic growth in the UAE and other Gulf States, while also serving the wider Middle East and North Africa (MENA) region.

These strong regional roots in the Arab world and beyond are closely intertwined with North American operation with offices in Toronto, New York and Texas. Together, they represent an unrivalled network of national and international resources to help you improve and grow and develop your organization.

At ICON Training we have partnered with the leading Global Training Provider 360Solutions and have extensive and exhaustive trainings that are focused on developing skills and bringing out potential, and driving performance.

We have consistently been ranked amongst the top three global training and development providers. Since 1998, we have been helping people across the world with their professional and personal development.

Our trainers have extensive experience in leading and facilitating courses. Our trainers are practitioners, experts and thoughts leaders in their areas of specialty and actually practiced what they preach.

In short, people who’ve ‘walked the talk’, are bilingual and with an average experience of 25 years. ICON Assessment: Our customized assessment platform is a powerful tool in customization and helps you measure the impact of the training programs we deliver as we routinely conduct assessment pre and post our programs.

We are Strategists, Innovators, Market makers

And strive to be Icons in everything we do!

Who We Are
We are a network of leaders steeped in the business of business. We combine an intrinsic understanding of the global marketplace with a deep insight into the dynamics of those companies and organizations operating within it. We help governments and corporations make decisions based on these insights and on the innovative strategies we deploy.
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What We Do
For many organizations, development cash is a hurdle – particularly in today’s harsh economic climate. So we complement our strategic advisory work with a wide range of capital raising services. With reputation comes access and, as a trusted advisor to leading businesses, ICON is proud to have access to strategic investors, family-owned business capital, plus regional and global investment corporations.
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Why Icon
Why are we so confident? Because ICON is no ordinary Management Consultancy. Our team is not made up of business theorists and academics who merely talk the talk. Every one of our experts is a top-tier practitioner who has personally designed and implemented the solutions we offer.
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  • Core Growth
  • Process Reengineering
  • Performance Dashboards (KPIs)
  • Acquisitions vs. Shedding off
  • Preparing for IPOs
  • Training

  • Building Visionary Strategy
  • Building Trust
  • Staff Efficiency
  • Building High Performance Teams
  • Building High Performance Leadership
  • Assessments

  • High Performance Organization
  • Sales Aptitude
  • Operational Efficiency
  • Right Person in the Right Job
  • Leadership Potential
  • Executive Coaching

  • Cultural Change
  • Role Definition
  • Realizing Potential
  • Corporate Governance
  • Leading Performance
  • Your Success is Our Success.

    Our business model that ensures we deliver successfully every time. We build long-term relationships with our clients putting their best interests above everything else – first, last and always. That’s the ICON factor.

    We employ, recruit and access the best human resources available

    From celebrated scientists to renowned industry mentors; pioneers of management best practice to outstanding business innovators, we have the finest global talent at our disposal – and at your service. That’s the ICON factor.

    It’s about the way we work

    The ideas and methods we bring to bear on client problems are among the most sophisticated and effective available to the world of commerce and industry today. Our methodology is highly pragmatic and our solutions are customized, specifically crafted to your needs. That’s the ICON factor.

    What makes our teams different?

    Our project teams are comprised of leading professionals steeped in the industry or business of the client organization – top tier talent who’ve worked in the sector and actually practiced what they preach. In short, people who’ve ‘walked the walk’. That’s the ICON factor.

    Turn Your Potential into High Performance

    Add value to your decision making

    Provide you with Solutions and Tools

    Designing Solutions customized specifically to your company

    Managment Team

    Salma Sakhnini

    Group CEO

    Dr. Osama Al-Ali

    Strategy, AI and Innovation

    Dr. S. Shuja Ali

    Managing Director – Advisory and M&A

    Dr. Roger Allan

    Director of Curriculum Design

    Chip Wilson

    Founder and CEO 360Solutions

    Mohammad Al Shouli

    Managing Director, Banking and Construction

    Advisory Board

    Dr. Farouk El-Baz


    Rima Christine Zaitoon

    Board Member

    Husam Hourani

    Board Member

    Mohammed Al-Shroogi

    Board Member

    Farid Mohammed Ahmed

    Board Member

    Mohamed S. Binbrek

    Board Member

    Icon Team Collective Experience

    Our Clients

    office location
    Office #909 - Lake Central Tower
    Marasi Drive - Business Bay
    Dubai, UAE
    opening hours
    SUN TO THURS 8:30.AM - 5:30 PM
    FRI, SAT Closed